How to create a landing page in WeWeb that complies with Google Ads policies?

Step 1: Build Your Landing Page On WeWeb

Creating a landing page in WeWeb requires minimal coding skills. Start by logging in to your WeWeb account. Once you are logged in, click on "Create New Website" button. Select the design template that suits your brand and your marketing campaign. Customize the template to include your company logo, brand colors, and any other design elements that convey your brand’s identity.

Step 2: Writing The Content

Write your content carefully. Google Ads policies don't allow deceptive, misleading, or untruthful content. Your content should be relevant to the ad that will lead people to this page. Make sure your headline clearly reflects the theme or message of your ad. Similarly, the main body text should elaborate on your headline and provide compelling reasons for visitors to take action. Also, include your contact information and privacy policy.

Step 3: Including The "Call To Action" Button

One critical component of your landing page is your call to action (CTA) button. This button prompts visitors to take a specific action, like "Sign Up" or "Buy Now." Ensure your CTA is clear, concise, and obvious. Place it where it can easily be spotted and ensure it stands out from the rest of the content.

Step 4: Adding Images and Videos

Add relevant images and videos to enhance your message and make the landing page more attractive. Keep in mind that all visual content must comply with Google's Ads policies. Anything that could be considered explicit or offensive is against Google Ads' regulations.

Step 5: Making Your Landing Page Mobile-Friendly

Ensure your landing page is optimized for mobile devices. Many people will access your landing page on their phones or tablets, and a mobile-optimized page will provide a better user experience. In WeWeb, you can adjust the view and design settings to ensure your page looks great on all device sizes.

Step 6: Respecting User Privacy

You must respect your website visitor's privacy according to Google's Ads policies. If there's a form on your landing page, inform visitors what you'll do with their information. You are obligated to protect user data and use it responsibly.

Step 7: Publish Your Landing Page

After you've added all necessary elements and reviewed the page, it's time to publish your landing page. Click the 'Publish' button in WeWeb to make your landing page live.

Step 8: Link Your Landing Page to Your Google Ads

Finally, link your landing page to your Google Ads. This will ensure that those who click through your ad end up on your landing page. Go to your Google Ads account, select the specific Ad, and under the 'ad destination' paste the URL of your new landing page.

Creating a landing page in WeWeb that complies with Google Ads policies is straightforward. It inherently involves understanding Google's rules and regulations, tailoring your content and visual elements to match your ad, respecting user privacy, and ensuring the page is mobile-friendly.