How can I track the click-through rate of my push notifications?

Step 1: Install Google Analytics or other Web Analytics

To track the click-through rate (CTR) of your push notifications, you will need a web analytics tool to track the data. Google Analytics is one of the most commonly used tools for this, but there are other options available, such as Adobe Analytics, or HubSpot. To install Google Analytics, go to their website and sign up for an account if you don't have one already. Then, follow the instructions provided to set it up on your website.

Step 2: Set up Google Tag Manager or similar Tag Management System

Google Tag Manager (GTM) is one of the best tools to track clicks on your push notifications. GTM allows you to set specific 'tags' on your website that will track certain actions. To set up GTM, go to the website and sign up for an account, then follow their instructions to install it on your website.

Step 3: Create a new Tag for push notifications

After you've installed GTM, you'll need to create a new tag specifically for tracking push notifications. This tag will fire whenever someone clicks on a push notification and arrives at your website. In your GTM dashboard, click on 'New Tag', give it a relevant name like 'Push Notification Clicks', and select 'Universal Analytics' as the tag type.

Step 4: Configure Tag to track Click-Throughs

Next, you'll need to configure your new tag to track click-throughs from push notifications. Under 'Track Type', select 'Event'. Then, you'll need to fill in the 'Event Tracking Parameters'. The 'Category' could be 'Push Notifications', the 'Action' could be 'Click', and the 'Label' could be the push notification message or any other information you want to track.

Step 5: Setup Triggers

The trigger is what causes a tag to be fired. For this, you would need to set a trigger for when a user clicks on the push notification. On the same 'New Tag' page, under 'Triggering', click on the ‘+’ button to set up a new trigger. Name it appropriately, like 'Push Notification Click'. Choose 'Just Links' as the trigger type and configure it to fire on 'Some Link Clicks'. Then, set the conditions for the clicks you wish to track - which could be clicks on any element that matches the CSS selector of your push notification.

Step 6: Save and Publish

After setting up the tag and trigger, click 'Save' to finalize your settings. Check everything carefully and make sure it's all correct. To make your changes live, click on 'Submit' in the upper-right corner of the GTM dashboard.

Step 7: View your Reports

Now, you should start seeing data coming in every time a user clicks on your push notification and lands on your site. To view this data, go to your Google Analytics dashboard, navigate to 'Real-Time', and then 'Events'. This will show you a live report of the push notification clicks.

Remember, it may take 24-48 hours for your data to show up in Google Analytics. But once it starts, you can use this data to track the click-through rate of your push notifications, and continually tweak and improve your strategy.