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TrueFootage: Transforming Real Estate Valuation with Scalable Solutions
TrueFootage is an innovative startup specializing in real estate valuation and related services. Their approach combines the development of internal tools to enhance operational efficiency with the creation of commercial solutions for external users. TrueFootage is highly skilled in using no-code platforms like Bubble, enabling them to independently build landing pages, administrative tools, and forms. For more complex integrations and advanced functionalities, they collaborate with external partners, allowing them to scale effectively while maintaining their focus on core business goals.
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Challenges
TrueFootage faced several challenges in their journey toward growth and operational excellence. First, they required a robust internal management system to efficiently allocate property valuation orders among their team members. Their existing Bubble-based system, while functional, consumed approximately 40% of server capacity, creating scalability concerns for future growth.
Another significant challenge was the need for seamless payment integrations and automation, both for managing individual subscriptions and for handling payouts to external agents. Additionally, efforts to optimize their online presence through SEO improvements proved to be less effective due to slow implementation processes. The company also needed to adapt their tools and workflows to meet the demands of a new high-profile client in the automotive valuation market, which required substantial modifications to their existing infrastructure.
Solutions
To address these challenges, we implemented several solutions tailored to TrueFootage’s unique needs. For their internal operations, we developed a sophisticated management system capable of handling order distribution and integrated email and SMS notifications using SendGrid and Twilio, which enhanced communication and efficiency.
For payment solutions, we introduced a custom integration with Stripe, enabling individual subscription management and account setup. Additionally, we developed a payout system for external agents that operates on a scheduled basis, processing payments twice a month with the flexibility to include custom bonuses for exceptional performance.
To improve user experience, we reworked application interfaces to enhance responsiveness and usability, ensuring alignment with TrueFootage’s evolving branding and functional requirements. We also prepared their systems for enterprise-level scalability, equipping them to handle high volumes of traffic and manage thousands of monthly orders. Collaborating closely with TrueFootage’s team, we implemented critical functionalities, including guest-order tracking and report downloads, while they managed landing page and dashboard development independently.
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Results
The internal management system we built has become a cornerstone of TrueFootage’s operations, streamlining order processing and enhancing team communication. The payment flows, including subscription management and agent payouts, are now live and operational, providing the company with reliable and automated financial processes.
Scalability solutions and new features have positioned TrueFootage to handle increased order volumes and serve large enterprise clients, including their newly acquired automotive valuation partner. The improved responsiveness of their applications has delivered a smoother user experience, meeting both internal and external needs.
TrueFootage is now well-equipped to expand their services in both the automotive and real estate markets. With robust tools and systems tailored to their priorities, the company is poised for sustainable growth and continued innovation in the valuation industry. Through this collaborative partnership, we have helped TrueFootage build a strong foundation for their success.
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