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Transforming Event Management with a Scalable Digital Platform
The objective was to overhaul Robinson's platform, address structural inefficiencies, integrate Stripe for seamless payment processing, and elevate the user experience with a redesigned interface.
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The Challenge
Robinson struggled with inefficient order and inventory management, manual handling of warehouse operations, and fragmented system architecture. Their existing platform lacked a dynamic content management system, making updates cumbersome and prone to errors. Additionally, the departure of their in-house developer left the company with an unfinished, poorly structured system.
The Solution
To address Robinson's operational challenges, the development team implemented a comprehensive platform redevelopment, focusing on improving scalability, automating processes, and enhancing user experience across the board. Key improvements included:
- Platform Restructuring:
- Condensed 100+ static pages into a manageable 15-page dynamic system.
- Introduced a centralized content management system (CMS) to streamline product updates and manage event data dynamically.
- Improved system architecture for easier future updates and maintenance.
- Stripe Payment Integration:
- Integrated Stripe for secure, automated payment processing.
- Reduced manual invoicing by 25%, allowing for quicker, more reliable transactions.
- Custom Admin Panels:
- Developed two separate admin interfaces:
- One for event and conference management, allowing users to handle applications, create event maps, and organize conferences.
- Another for order and service management, simplifying the process of managing orders, services, and goods for various events.
- Admins now have access to a dynamic dashboard, eliminating the need for developer involvement in content updates.
- Developed two separate admin interfaces:
- Custom Interactive Event Map:
- Designed and implemented a custom-coded map to streamline event booth management.
- Features included drag-and-drop functionality, customizable booth sectors, real-time updates, zoom/pan capabilities, and clickable booths displaying details like size, availability, and pricing.
- Fully integrated with the CMS to ensure synchronization and easy data export for future event planning.
- Warehouse Automation:
- Automated notifications and tracking for incoming shipments, previously a manual process.
- Enhanced visibility into inventory and order consolidation, reducing errors in tracking items with identical identifiers.
- Testing and Optimization:
- Conducted comprehensive testing, including usability, performance, and security assessments.
- Ensured the platform was responsive across all devices and screen sizes, enhancing the user experience.
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The Result
The redesigned platform improved user satisfaction, reduced ongoing development costs by $40,000, and enhanced transaction efficiency with automated payments. Robinson’s new map tool saved hundreds of staff hours per event, providing a more efficient and flexible experience for both the team and event organizers. The platform is now better positioned for future growth, ensuring scalability, easier maintenance, and more informed decision-making through data export capabilities.
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