Atlas initially handled everything manually, relying on offline processes and email communication, which was inefficient and challenging to scale. This lack of automation made it difficult for the founder to offer timely, effective support to veterans and connect them with relevant opportunities. Atlas is deeply passionate about helping veterans transition to civilian life, reflecting the founder’s own experiences as a former service member. He faced several key challenges in building a platform exclusively for U.S. veterans, service members, and their families. One of the main obstacles was creating a secure and reliable onboarding process that could effectively verify users’ military backgrounds. The platform needed to ensure that only those with military experience or affiliations could join, which required careful planning and implementation. Another challenge was balancing the needs of both veterans and companies. Veterans required a streamlined, easy-to-navigate platform for finding job opportunities, while companies needed an efficient way to post and promote job openings. Importantly, Atlas recognized that younger veterans, who are generally tech-savvy, expected a seamless online process and prioritized convenience in their job searches. The founder also saw value in connecting veterans not only with employers but with educational institutions like colleges and schools, which would open additional pathways for career development and advancement.