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How to send newsletters from a Bubble app

Build a newsletter system in your Bubble app with subscriber management, email templates, scheduled sending via backend workflows, and SendGrid integration. This tutorial covers the full pipeline from collecting subscribers to composing rich emails, scheduling delivery, and tracking open rates.

What you'll learn

  • How to build a subscriber management system
  • How to create email templates with dynamic content
  • How to schedule and send bulk emails via backend workflows
  • How to integrate SendGrid for reliable delivery
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Beginner4 min read25-30 minAll Bubble plansMarch 2026RapidDev Engineering Team
TL;DR

Build a newsletter system in your Bubble app with subscriber management, email templates, scheduled sending via backend workflows, and SendGrid integration. This tutorial covers the full pipeline from collecting subscribers to composing rich emails, scheduling delivery, and tracking open rates.

Overview: Sending Newsletters from a Bubble App

Instead of using a separate email platform, you can build the entire newsletter system inside Bubble. This tutorial covers subscriber signup, email composition with dynamic data, scheduled bulk sending through backend workflows, and delivery tracking via SendGrid.

Prerequisites

  • A Bubble account with an app ready to edit
  • A SendGrid account (free tier: 100 emails/day)
  • The API Connector plugin installed
  • Basic understanding of backend workflows

Step-by-step guide

1

Create the subscriber and newsletter data model

Go to the Data tab and create Subscriber (email, name, subscribed_date, is_active yes/no default yes, unsubscribe_token text) and Newsletter (subject, body, sent_date, status Option Set: Draft/Scheduled/Sent, open_count number).

Expected result: Data types for managing subscribers and newsletter campaigns.

2

Build the subscription form

On your landing page, add an email Input and Subscribe button. Create a workflow that validates the email, checks for existing subscribers, creates a new Subscriber with a random unsubscribe_token, and shows a confirmation message.

Expected result: Visitors can subscribe and are saved to the database.

3

Set up SendGrid via API Connector

In the API Connector, add SendGrid with Private key in header authentication (Authorization: Bearer YOUR_KEY). Add a Send Email call: POST to https://api.sendgrid.com/v3/mail/send with JSON body containing personalizations, from, subject, and content fields.

SendGrid API payload
1{
2 "personalizations": [{"to": [{"email": "<recipient>"}]}],
3 "from": {"email": "newsletter@yourapp.com"},
4 "subject": "<subject>",
5 "content": [{"type": "text/html", "value": "<html_body>"}]
6}

Expected result: SendGrid is configured to send emails from your Bubble app.

4

Create the newsletter composer

Build an admin page with inputs for subject and body (or a rich text editor plugin), a Preview button, Save Draft button, and Schedule Send button with a date picker. Workflows create or update Newsletter records accordingly.

Expected result: Admins can compose, preview, save drafts, and schedule newsletters.

5

Build the bulk send backend workflow

Create a backend workflow send_newsletter (parameter: newsletter). Search active Subscribers, then use Schedule API Workflow on a list with 0.1s interval to send individual emails via SendGrid. Update newsletter status to Sent after completion.

Pro tip: Use Schedule API Workflow on a list with a small interval between sends to avoid rate limiting.

Expected result: Newsletters are sent to all active subscribers with proper rate limiting.

6

Add unsubscribe functionality

Create an unsubscribe page that reads a token from the URL, finds the matching Subscriber, sets is_active to no, and shows confirmation. Include the unsubscribe link in every newsletter footer.

Expected result: Subscribers can unsubscribe with one click from any email.

Complete working example

Workflow summary
1NEWSLETTER SYSTEM WORKFLOW SUMMARY
2======================================
3
4DATA MODEL
5 Subscriber: email, name, subscribed_date, is_active, unsubscribe_token
6 Newsletter: subject, body, sent_date, status (Draft/Scheduled/Sent)
7
8SUBSCRIPTION
9 Validate email Check existing Create Subscriber
10
11SENDGRID API
12 POST https://api.sendgrid.com/v3/mail/send
13 Auth: Bearer token (Private)
14
15BACKEND: send_newsletter
16 Step 1: Search active Subscribers
17 Step 2: Schedule send_single_email on a list (0.1s interval)
18 Step 3: Update newsletter status = Sent
19
20BACKEND: send_single_email
21 Step 1: SendGrid API call with subscriber email + newsletter content
22 Step 2: Append unsubscribe link to email footer
23
24UNSUBSCRIBE PAGE
25 Read token Search Subscriber Set is_active = no

Common mistakes when sending newsletters from a Bubble app

Why it's a problem: Sending all emails simultaneously without intervals

How to avoid: Use 0.1-0.5 second intervals between individual sends.

Why it's a problem: Not including an unsubscribe link

How to avoid: Always include an unsubscribe link with a unique token in every email.

Why it's a problem: Using Bubble's built-in email for bulk sends

How to avoid: Use SendGrid or Mailgun via API Connector for professional delivery.

Best practices

  • Use SendGrid or similar for reliable email delivery
  • Include unsubscribe links in every email as required by law
  • Send test emails before sending to the full list
  • Schedule during business hours for higher open rates
  • Monitor bounce rates and remove invalid emails
  • Save as Draft before scheduling to allow edits

Still stuck?

Copy one of these prompts to get a personalized, step-by-step explanation.

ChatGPT Prompt

I want to build a newsletter system in Bubble.io with subscriber management, email composer, SendGrid integration, and unsubscribe functionality. Walk me through the setup.

Bubble Prompt

Create a newsletter system with Subscriber and Newsletter data types. Add a subscription form, set up SendGrid via API Connector, build an admin composer page, and create bulk sending backend workflows.

Frequently asked questions

How many emails can SendGrid's free plan send?

100 emails per day. Paid plans start at $19.95/month for 50,000 emails.

Can I use Mailchimp instead?

Yes, via API Connector. SendGrid is generally more cost-effective for custom app email.

How do I track open rates?

Enable open tracking in SendGrid settings. It uses a tracking pixel. Fetch stats via their API.

Do I need double opt-in?

GDPR requires explicit consent. Double opt-in (confirmation email) provides the best compliance.

Can RapidDev help build an email marketing system?

Yes. RapidDev can build full email marketing with templates, segmentation, A/B testing, and analytics.

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