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Learn how to link Bubble.io with TikTok Ads with this informative step-by-step guide, tailored for beginners and experts.
TikTok Ads is an advertising service offered on the social media platform, TikTok. It provides marketers and businesses with the tools to create engaging and interactive adverts tailored to their target audience. The advertisements can take various forms including in-feed videos, branded hashtag challenges, or 2D/3D animated lenses for users to interact with. TikTok Ads allows businesses to attract new customers, increase engagement, and ultimately drive sales through the power of short-form video content.
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Integrating Bubble with TikTok Ads involves sending event data and marketing data from Bubble to TikTok. This can be achieved through a server-side TikTok event API or through the use of third-party connectors and extensions.
This guide provides a step-by-step process of integrating Bubble.io with TikTok Ads:
Step 1: Set Up Your Bubble Application
First, you'll need to set up your Bubble application. This involves creating the necessary pages and workflows for collecting user data. You should also ensure that your Bubble app is hosted on a secure, SSL-encrypted server, as this is required by TikTok's API.
Step 2: Create a TikTok Ads Account
Next, create an account on TikTok's advertising platform. Fill in all the necessary information including business details and payment methods. Once your account is set up, note down your Advertiser ID - you will need it later.
Step 3: Create a TikTok Event API
To send user data from Bubble to TikTok, you need to create a TikTok Event API. To do this, go to the "Assets and Audiences" section of your TikTok Ads account, click on the "API" button, and then "Create API". Fill in the required information and record the API Secret Key - you will need it later.
Step 4: Install a Server-Side Plugin in Bubble
To connect with a server-side API in Bubble, you need to install a plugin. Bubble’s API connector plugin is suitable for this. Go to the Plugins tab in your Bubble app, click on "Add plugins", and search for the API connector. Install the plugin into your app.
Step 5: Setting Up API Connector
After installing the API Connector plugin, go into the API Connector settings and add a new API. Name it "TikTok Ads API" and set the Authentication method to "Bearer token".
Under "Shared Headers", enter "Content-Type" as the Key and "Application/x-www-form-urlencoded" as the Value.
Step 6: Adding API Endpoints
Next, you need to define the API calls or endpoints.
Add a new API call and name it "Send Event to TikTok". Set the Method to "POST" and the URL to "https://business-api.tiktok.com/open_api/v1.2/event_batch/add.
Step 7: Adding Parameters
Define the parameters in the body of the API call. This includes the event_type (set to "Custom"), the event_name (set to the name of the event you want to track), and the advertiser_id (the TikTok Advertiser ID you noted in Step 2).
Step 8: Setting Up Workflows
Now that you've set up the API calls, you need to set up workflows to send event data to TikTok when certain actions occur in your Bubble app.
Go to the Workflow tab in your Bubble app and add a new action. Choose the option to send data to an external API, and then select your "Send Event to TikTok" API call.
Define the parameters for the API call based on the user data you want to send. For instance, if you want to send the user's email address, you can define the parameter as "user.email".
Step 9: Testing the Integration
After you’ve set up all these steps, it’s time to test the integration. Trigger an event that should result in data being sent to TikTok (such as a user signing up or making a purchase), and then go to your TikTok Ads account and check to see if the data appears in the "Events" section of your TikTok Ads account.
Please note that this is a basic guide on integrating TikTok Ads with Bubble.io. The specific steps may slightly vary depending on your needs and the specifics of your Bubble app.
In addition, it’s important to ensure that you comply with all applicable laws and regulations, including privacy laws, when collecting and sharing user data.
While complex, integrating TikTok Ads with Bubble.io can provide valuable insights for your marketing efforts.
Scenario: A music promotion company is planning a new marketing campaign via TikTok ads. They want to create a landing page via Bubble.io where interested users can subscribe to their newsletter for more information about upcoming music releases and events. The company aims to automate this process and directly capture these subscribers in their database for further email campaigns.
Solution: Integrating Bubble.io with TikTok Ads
Landing Page Creation: The music promotion company uses Bubble.io to design a creative landing page that includes a form for users to fill out their contact information and music preferences.
Setting Up the Integration: The company installs a code snippet from TikTok Ads onto their Bubble.io landing page. This allows them to track who is visiting their page from the TikTok ad and what actions they take.
Linking Landing Page Flow to TikTok Ads: They then set up an ad campaign on TikTok Ads, linking it to the Bubble.io landing page.
Visitor Interaction Workflow: When a TikTok user sees their advertisement and shows interest by clicking, they are redirected to the landing page. If they fill the form and subscribe to the newsletter, the form action triggers a workflow in Bubble.io.
Data Transmission to Database: The visitor's information (e.g., name, email, music interests) is automatically recorded in the company's database, and this new subscriber is tagged for future email campaigns.
Subscriber Engagement: The company's email marketing team then uses the database to set up personalized email sequences and plans promotions based on the music interests of their subscribers.
Analysis: The TikTok Ads and Bubble.io integration allows the company to track precisely how many subscribers and conversions their ad campaign is achieving. Using this data, they can fine-tune their TikTok Ads campaign and landing page for better results.
Benefits:
Efficiency: By automating the data capture process, the company can use their resources more effectively.
Data-Driven Strategies: The integration provides concrete numbers, contributing to a more data-driven marketing strategy.
Personalization: The data collected enables personalized email campaigns, aligning with subscribers' stated music interests.
Insights: The integration allows in-depth analysis of campaign performance, helping the company tweak its future marketing campaigns for better results.
By integrating Bubble.io with TikTok Ads, the music promotion company can automate data collection from their marketing campaigns, tailor content to subscriber preferences, and utilize data insights to continuously improve their marketing strategy.
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