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Bubble.io and SendGrid integration: Step-by-Step Guide 2024

Explore our simple step-by-step guide on integrating Bubble.io with SendGrid for streamlined email services and enhanced app building.

What is SendGrid?

SendGrid is a cloud-based service that assists businesses with email delivery. It was designed to serve as a third-party service for sending, managing, and tracking transactional and marketing emails. Services like SendGrid are great for businesses that send out large quantities of email and need a scalable and reliable infrastructure that allows for effective communication with their customers. Features include customized send rates and IP addresses, deliverability optimization, advanced analytics, and round-the-clock support.

Matt Graham, CEO of Rapid Developers

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How to integrate Bubble.io with SendGrid?

To integrate Bubble.io application with SendGrid, you need to set up the SendGrid API Key and Webhook.

Prerequisites:

Before proceeding with the integration, ensure that you have the following:

  1. A SendGrid account: You can create a free SendGrid account here.
  2. A Bubble.io account and your Bubble app: If you are new to Bubble, create your Bubble account here.

Set Up SendGrid API Key:

Step 1: Log in to your SendGrid account

Once you are logged into your SendGrid account, navigate to Settings > API Keys present in the left side menu of your SendGrid dashboard.

Step 2: Create a New API Key

  1. Click on the Create API Key button at the top right corner of the page.
  2. Enter a suitable name for your new API Key.
  3. Choose "Full Access" or "Restricted Access" based on your requirements and then click on Create & View.

Step 3: Copy Your New API Key

After clicking on Create & View, SendGrid will show you the new API Key. Make sure you copy this key and keep it saved, as SendGrid will not show this key again for security purposes.

Integrate SendGrid API Key with Bubble:

Step 4: Navigate to Bubble Settings

  1. Open your application on Bubble.io.
  2. Go to Settings in your Bubble dashboard.

Step 5: Select General Settings

Under Settings, you will find General settings.

Step 6: Enter the SendGrid API Key

Scroll down on General settings page to find Email settings section.

  1. Paste your SendGrid API key in the SendGrid API Key field.
  2. Select Send through SendGrid.

Step 7: Save Settings

Click on Save button at the top of the page.

Set Up SendGrid Webhook:

Next, you will need to set up the SendGrid Webhook.

Step 8: Get Publicly Accessible URL from Bubble

In Bubble:

  1. Go to Data > API > App data
  2. Enable This app exposes a POST/Workflow API
  3. Copy the POST URL under the Endpoint section for custom workflows.

Step 9: Configure Event Notification Settings in SendGrid

In SendGrid:

  1. Navigate to Settings > Mail Settings.
  2. Find and click on Event Notification.
  3. Click on Edit to configure the settings.
  4. Paste the Bubble POST URL into the HTTP POST URL field.
  5. Select the events you want to be notified about.
  6. Click on Test Your Integration to ensure that SendGrid can successfully reach your Bubble application.
  7. If the test is successful, click on Save.

Congratulations, you have now integrated Bubble.io with SendGrid!

Bubble.io and SendGrid integration usecase

Scenario: An online event management company uses Bubble.io to build a system for event registration. Registered users can sign up for various events and receive notifications about their registration, event date reminders, and updates. The company uses SendGrid for email communication. They want to make sure that every time a user registers for an event, a confirmation email is sent automatically, along with further reminders and updates, without manual intervention.

Solution: Integrating Bubble.io with SendGrid

Event Registration System: The company uses Bubble.io to design a website with an event registration system. Users provide necessary details like Name, Email, and the event they are interested in attending.

Setting Up the Integration: The company installs the SendGrid plugin from Bubble.io’s plugin directory, and the integration is configured using the SendGrid API key.

Workflows in Bubble.io: Different workflows are set up in Bubble.io, which trigger when a user registers for an event, or updates are made in the event details.

Data Transfer at Work:

Pre-Event and Post-Event Communication: SendGrid naturally proceeds to send additional emails, such as reminders a few days prior to the event or updates on the event's arrangement, directly to the user's registered email address.

Monitoring and Analytics: The integration helps monitor email delivery and user interactions like open-rate, click-rate, etc., within SendGrid. The event management team can analyze user engagement and effectiveness of event communication.

Benefits:

By integrating Bubble.io with SendGrid, the online event management company can effectively engage users, streamline workflows, save time, and facilitate seamless communication. They can leverage automated email workflows to ensure the right email reaches the right person at the right time.

If you're looking for a deeper email integration solution, check out our Nylas Email API integration guide and build user facing embedded email integrations for your SaaS.

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