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Bubble.io and Salesforce integration: Step-by-Step Guide 2024

Learn how to integrate Bubble.io with Salesforce in simple steps. The guide explains how to prepare your Salesforce account, set up the API Connector in Bubble.io, initialize the API call, and more.

What is Salesforce?

Salesforce is a cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) service and also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development. These services allow businesses to use cloud technology to better connect with their customers, partners and potential clients to grow their business.

Matt Graham, CEO of Rapid Developers

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How to integrate Bubble.io with Salesforce?

Integrating Bubble.io with Salesforce will allow you to take advantage of the advanced CRM capabilities of Salesforce within your Bubble.io applications. Let's follow the steps below to successfully integrate Bubble.io with Salesforce:

Step 1: Prepare Your Salesforce Account

Before you can start integrating, you need to ensure that you have a Salesforce Account that allows API access. Not all Salesforce editions come with API access, so it's essential to verify this first.

You will also need to create a new "Connected App" in Salesforce to enable the OAuth2 process between Bubble.io and Salesforce:

1.1. Log in to your Salesforce Account.

1.2. Navigate to the "App Manager."

1.3. Click on "New Connected App."

1.4. Fill in the necessary information such as "Connected App Name," "API Name," and "Contact Email."

1.5. In the "API (Enable OAuth Settings)" section, click on "Enable OAuth Settings."

1.6. For the "Callback URL" section, you might need to give the URL of your Bubble.io app.

1.7. In the "Selected OAuth Scopes," allow "Full access (full)."

1.8. Click "Save," and it will give you a Consumer Key and Consumer Secret, which you will use later.

Step 2: Set Up API Connector in Bubble.io

In Bubble.io, you will use the 'API Connector' plugin. If you haven't installed it yet, do this first:

2.1. Go to your Bubble dashboard and click on your app.

2.2. In the left sidebar, locate and click on "Plugins."

2.3. In the new window, click on "Add plugins."

2.4. Search for "API Connector" and install it.

Now, you can add a new API:

2.5. Open the API Connector (Plugins -> API Connector) and click on "Add another API."

2.6. Set the name of the new API. For example, "Salesforce."

2.7. Tick the "Use as Action" and "Use as data" boxes.

2.8. Select "Self-handled or OAuth2" in the "Authentication" dropdown.

2.9. Fill in the Connection settings. For "App id/Key" and "Secret key," use the Consumer Key and Consumer Secret from Step 1.

2.10. For the Access token endpoint and User Profile endpoint, you need to look for the appropriate URLs in your Salesforce account. Typically, it will follow the pattern https://login.salesforce.com/services/oauth2/token and https://login.salesforce.com/services/oauth2/userinfo.

2.11. Save the API.

Step 3: Initialize API Call

After saving, we need to initialize the API call:

3.1. In the API Connector, under your Salesforce API settings, click on the "Add another call" button.

3.2. Give the call a name, for example, "Get Leads."

3.3. For the Data Type, choose "JSON."

3.4. Set the Method to "GET."

3.5. Set the URL to the appropriate URL from Salesforce. This URL will depend on what data you are trying to access. For example, for leads, the URL might look like https://yourInstance.salesforce.com/services/data/vXX.X/sobjects/Lead/.

3.6. Click on "Initialize call."
Once the call to your Salesforce API is set up and initialized, you can use the "Get Leads" API call you have created within your Bubble.io app when setting up workflows.

And that's it! You've successfully integrated Bubble.io with Salesforce. Depending on your specific integration needs, you may need to set up and initialize more API calls to get or send different types of data. Remember to always follow the Salesforce API documentation closely when setting up these calls.

Bubble.io and Salesforce integration usecase

Scenario: A real estate company is looking to automate its property inquiry management process. They use Bubble.io to design a user-friendly web application where interested individuals can send inquiries or book a property tour. They want these inquiries or bookings to be automatically recorded in Salesforce for further processing and follow-ups.

Solution: Integrating Bubble.io with Salesforce

Web Application Development: The real estate company uses Bubble.io to create a property web application, including forms for prospective clients to submit property inquiries or schedule a tour.

Setting Up the Integration: The company installs a Salesforce plugin in Bubble.io and connects it with their Salesforce API key. They also establish workflows in Bubble.io that activate when a form is submitted on their web application.

Inquiry/Booking Workflow: When a potential client submits a form through the web application, the corresponding workflow is set in motion. The input data, for example, name, email, and preferred property, is automatically transferred to Salesforce via the configured Salesforce plugin action.

A new record is generated in Salesforce using the form data, and the potential client is associated to a specific campaign for efficient tracking and subsequent follow-ups.

Client Management in Salesforce: The company utilizes Salesforce to categorize the incoming lead, schedule follow-ups, and monitor client interactions based on the inquiry or booking information. This allows the sales team to provide prompt responses and personalize communication effectively.

Monitoring and Analytics: The integration allows for comprehensive tracking of client sources and actions within Salesforce. It enables the company to evaluate the performance of their web application and property marketing strategies, aiding in data-backed decision making.

Benefits:

  • Efficiency: Automating the inquiry and tour booking process saves time and minimizes the likelihood of manual mistakes.
  • Centralized Data: All client data is consolidated and managed in Salesforce, creating a single source of truth for the sales team.
  • Tailored Communication: The integration permits tailored client communication based on the inquiry or booking details.
  • Data Insights: By evaluating the metrics in Salesforce, the company gains insights on its marketing efforts, website traffic, and client conversion rates.

By integrating Bubble.io with Salesforce, the real estate company can effectively manage client inquiries and bookings from their web application, ensuring prompt and personalized follow-ups, ultimately leading to improved client satisfaction and sales.

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