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Learn how to integrate Bubble.io with Pardot through our step-by-step guide, simplifying the process of connecting these platforms seamlessly.
Pardot is a Business-to-Business (B2B) marketing automation tool developed by Salesforce, a leading company in customer relationship management (CRM) technology. It offers features such as lead generation, nurturing through email marketing, personalized marketing campaigns, dynamic content, and sales alignment. It allows sales and marketing teams to design, deploy and manage online marketing campaigns from one central platform, improving efficiency and increasing marketing ROI.
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Step 1: Create your app in Bubble.io
Before we can integrate Bubble.io with Pardot, you will need to have an app created in Bubble.io. If you don't have an app yet, go to Bubble.io and sign up for a new account. After signing up, create a new app from the dashboard.
Step 2: Access your Bubble.io API
Next, you will need to access your Bubble.io API key. Bubble.io uses a Rest API, which will allow you to send data to Pardot. Go to the data tab in your Bubble.io dashboard and click on the API sub tab. Enable the “This app exposes a GET Endpoint” checkbox.
Step 3: Find your Pardot API User Key
Now, go to Pardot and get your API User Key. This key is usually found in the Account Settings of your Pardot account. If you can't find it, you may need to reach out to Pardot's support for assistance.
Step 4: Generate your Pardot API Key
After obtaining your Pardot User Key, the next step is to generate your API Key. Pardot uses this API Key for all future requests from your apps. You can do this by going to the Pardot developer API documentation and navigating to the section on authentification.
Step 5: Configure your Bubble.io app
Return to Bubble.io and go to your app's settings. Under the API section, add a new API provider. Set the provider as Pardot and input the API User Key and API Key you obtained from your Pardot account. Make sure the 'Enable as Data API' checkbox is selected.
Step 6: Map your Bubble.io data to Pardot
Under the Data Tab in Bubble.io, click on Data Types. Here you can map the data you want to send to Pardot. For example, if you are collecting email addresses in your Bubble app, you could map this data to the email field in Pardot.
Step 7: Test your integration
Finally, test your integration. Create a new data entry in your Bubble app and check to see if the data shows up in your Pardot account. If it does, congratulations, you have successfully integrated Bubble.io with Pardot.
Remember, whenever you add new data fields to your Bubble app that you want to send to Pardot, you will need to map these in the data types section of Bubble.io. Also, any changes in your Pardot account, such as new fields or changes to existing ones, will need to be updated in your Bubble app.
Step 8: Launch your app
Now that all the hard work of integrating is done, it's time to launch your app! Don't forget to monitor your data and make sure everything is being sent to Pardot as expected. Good luck with your new app.
Scenario: A non-profit organization is looking to increase donor engagement and automate the donation process. They use Bubble.io to create an interactive donation page on their website where visitors can learn more about their cause and fill out a form to donate. They want to funnel this data directly to Pardot for handling donor information, following up with donors, and tracking donation campaigns.
Solution: Integrating Bubble.io with Pardot
Donation Page Creation: The non-profit organization uses Bubble.io to create an engaging donation page. The page contains a form where visitors can submit their information and their intended donation amount.
Setting up the Integration: The organization adds the Pardot plugin to its Bubble.io platform, configuring it with their Pardot API key. The Bubble.io workflows are then setup to trigger upon form submission on the donation page.
Data Sync Workflow: When a visitor decides to donate and fills out the form, the set-up workflow springs into action. The data submitted through the form (name, email, donation amount, etc.) is automatically sent to Pardot using the pre-configured action available with the Pardot plugin. In Pardot, a new prospect is created with the provided data, and based on the donation details, the prospect is added to a relevant list or campaign.
Donor Follow-up in Pardot: The organization sets up automated email sequences, personalized messaging, and follow-up tasks in Pardot based on the submitted donor information. Pardot enables segmentation of donors based on their donation amounts and interests, allowing for efficient communication and personalized engagement.
Monitoring and Analytics: The integration also allows seamless tracking of donation sources, engagement, and interactions within Pardot. The non-profit organization can analyze the effectiveness of their donor engagement strategies and donation campaigns, making data-driven decisions to optimize their strategies further.
Benefits:
By integrating Bubble.io with Pardot, the non-profit organization can easily manage donor interactions, ensuring personalized communication, prompt follow-ups and improved donor engagement.
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