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Bubble.io and Microsoft Power BI integration: Step-by-Step Guide 2024

Learn to integrate Bubble.io with Microsoft Power BI for effective data manipulation and visualisation. Follow this step-by-step guide for a seamless experience.

What is Microsoft Power BI?

Microsoft Power BI is a suite of business intelligence (BI), reporting, and data visualization products and services for individuals and teams. Power BI stands out with streamlined publication and distribution capabilities, as well as integration with other Microsoft products and services. It enables users to convert data from various data sources into interactive dashboards and reports. It provides interactive visualizations based on organizational data with self-service BI capabilities.

Matt Graham, CEO of Rapid Developers

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How to integrate Bubble.io with Microsoft Power BI?

Integrating Bubble.io with Microsoft Power BI allows you to share data between the two platforms for effective data manipulation, analysis, and visualization. The following is a step by step guide on how you can achieve this:

Step 1: Setup Bubble.io
For you to integrate with Microsoft Power BI, you need to have a functional Bubble.io account and at least one running application. If you are new to Bubble.io, follow these steps:

  1. Visit Bubble.io website and create an account if you don't have one.
  2. After successfully creating an account, navigate to your dashboard and click on 'New Application'.
  3. Fill in the required details to create your new application.

Step 2: Set up API in your Bubble.io application
Bubble.io makes use of APIs to allow proper integration with Microsoft Power BI, so you have to set this up in your application.

  1. Navigate to your Bubble.io App Editor.
  2. Go to the 'Settings' tab.
  3. Click on the 'API' section.
  4. You should enable the options- 'This app exposes a Data API', 'This app exposes a Workflow API' to allow you set endpoints later.
  5. Save your settings.

Step 3: Expose specific data to your API
Now you have to specify which data in your app will be exposed to the API.

  1. Go to the 'Data' tab in your App Editor.
  2. Click on the 'Privacy' section.
  3. Add and select the data types you want to expose.
  4. Save your settings.

Step 4: Set up and Enable API endpoints
Here, you will set up the paths API uses to interact with or retrieve data from your application.

  1. Go to the 'Backend' section in the App Editor.
  2. Click on the '+ New Endpoint' button.
  3. Enter your endpoint name in the form that appears (avoid using spaces or complex characters).
  4. Set the 'Type' to 'Get', since Power BI will be retrieving data.
  5. In the 'Define Privacy Rules' section, select the data types that you want the users to have access to.
  6. Save your new endpoint.

Step 5: Set up Microsoft Power BI
The next step is to have your Power BI account set up and ready.

  1. Visit Power BI site and sign in using your Microsoft account.
  2. If you don't have an account, sign up and follow the process to create a new one.
  3. Once done, navigate to your Power BI workspace.

Step 6: Connect Bubble.io API to Power BI
This is where the integration happens. Follow these steps.

  1. In Power BI, go to 'Get Data'.
  2. In the pop-up menu, navigate to 'Other' and select 'Web'.
  3. Paste the Bubble.io API URL. You can retrieve this from the settings in your Bubble.io editor. The API URL is in the format: https://yourappname.bubbleapps.io/version-test/api/1.1/obj/datatype.
  4. Then, click on 'Connect'.
  5. You'll then see a prompt to enter your API key. Enter the key you have from Bubble.io, and click 'Connect'.
  6. Once done successfully, you can now pull data from Bubble.js into Power BI and create visual reports.

Doing this effectively lets you visualize your Bubble.io data in Power BI. You can now easily manipulate and create beautiful data visualizations as per your necessity.

Bubble.io and Microsoft Power BI integration usecase

Scenario: A small e-commerce business has built a custom online store using Bubble.io. They utilize Microsoft Power BI for data analysis and visualization but require a direct way to track and monitor their sales, popular products, visitor engagement, and conversion rates in real time.

Solution: Integrating Bubble.io with Microsoft Power BI

E-commerce Platform Creation: The company builds an online store on Bubble.io, with features such as product listings, shopping cart, and user profiles.

Setting Up the Integration: The business sets up Microsoft Power BI integration in their Bubble.io application. This involves installing the Microsoft Power BI plugin and configuring it with their Power BI API key.

Data Extraction Workflows: The company creates workflows within Bubble.io that trigger every time a significant event occurs. For instance, when a purchase is made, the details of the transaction (i.e., customer information, purchased product, quantity, price, and date of purchase) are sent to Microsoft Power BI using the configured plugin action.

Data Visualization in Power BI: With customer and sales data automatically pushed from Bubble.io to Power BI, the company can create interactive dashboards and reports. They can track metrics such as sales trends, product popularity, revenue, visitor demographics, and conversion rates in real-time.

Data-Driven Decision Making: The integration allows the company to monitor the performance of their e-commerce platform and make informed business decisions based on the data insights from Power BI. For example, they can identify their best selling products, busy shopping times, and high-value customers to optimize their inventory management, marketing efforts, and customer relationship strategies.

Benefits:
Efficiency: Automatic data synchronization between Bubble.io and Power BI means less time spent on data management.
Data-Driven Strategy: Real-time data visualizations enable quick and informed business decisions.
Insights into E-commerce Performance: Analyzing sales, along with customer trends, guides the e-commerce business in improving its offerings and customer experience.
Personalized Marketing: Knowing their customers' buying habits and preferences enables the company to customise their marketing and promotional strategies.

By integrating Bubble.io with Microsoft Power BI, the business can gain rich insights into their online store's performance, customer behavior, and sales trends. This data visualization and exploration ultimately lead to improved business strategy and increased sales.

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