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Discover our step-by-step guide on integrating Bubble.io with LinkedIn Ads to boost your digital marketing strategy & reach wider audiences.
LinkedIn Ads is a self-service advertising platform that allows businesses to create and manage advertisements on LinkedIn. These ads can target specific professional groups, demographics, and job titles on LinkedIn, giving businesses the opportunity to reach out directly to their desired audience. LinkedIn Ads offers different types of campaigns, including Sponsored Content, Text Ads, and Sponsored InMails, and comprehensive analytics to measure campaign effectiveness.
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Step 1: Create Your LinkedIn Ad and Get the Insight Tag
Start by creating your LinkedIn ad campaign. While setting up your campaign, don't forget to retrieve your LinkedIn Insight Tag. The Insight Tag is a piece of lightweight JavaScript code that you can install on your website to enable in-depth campaign reporting and unlock valuable insights about your website visitors. You can find your LinkedIn Insight Tag from your LinkedIn Ads account. Once you've set up your campaign, save this tag as you'll need it later on.
Step 2: Head Over to Bubble.io
The next step involves logging into your Bubble.io account. Access your application dashboard and select the application you wish to integrate with LinkedIn Ads.
Step 3: Launch the Settings Page
From your application main panel, you'll see a tab labeled Settings, click on it. Navigate to the SEO/Metatags section.
Step 4: Embed the LinkedIn Insight Tag
Once you are in the SEO/Metatags section, scroll down to the 'Script/meta tags in the header' section. Here, you will paste your LinkedIn Insight Tag in the provided text space. Make sure the tag lies within the HTML <head> tags and not within the <body> tags.
Step 5: Save Changes
Click the 'Save' button to apply these changes to your application.
Step 6: Check the Connection
To confirm that the code is working correctly, go to the 'Event Setup' page on your LinkedIn Ad account, and click 'Verify'. In the 'URL verification' field, type in your application's URL and hit 'Verify'. If the connection is successful, the verification window should say something like "verification successful" or "your website is active".
Step 7: Set Up Events
Use LinkedIn's Insight Tag events to track the behavior of visitors on your app. This could include viewing certain pages, or performing actions such as making a purchase or submitting a form.
To do this, go back to your LinkedIn Ad account, navigate to your 'Account Assets' and select 'Insight Tag'. Find your website and click on 'See Details'. Here, you can manage events. Click on 'Add events', select the type of event you want to track, then associate it with a conversion.
Step 8: Update Conversion Tracking in Your LinkedIn Ads Campaign
Finally, update your ad campaign settings to start tracking these conversions. To do this, go back to your LinkedIn Ad account, click on 'Account Assets', and select 'Conversion Tracking'. Click on 'Create a conversion', define your conversion action, and hit 'create'. For this, you would need to match the conversion tracking with the Insight Tag events.
Congratulations, you have now successfully integrated Bubble.io with LinkedIn Ads. Remember that your LinkedIn Ads data might take up to 24-48 hours to sync with Bubble.io. With this integration, you can effectively understand, measure, and optimize your LinkedIn ad campaigns and get incredibly valuable insights into your website visitors' behavior.
Scenario: A B2B software company looking to improve their target audience reach has decided to use LinkedIn Ads for their marketing campaign. They wanted to take this opportunity to create a custom landing page for their campaign, and have the audience data captured directly into Bubble.io for further analysis and nurturing.
Solution: Integrating Linkedin Ads with Bubble.io
Creating the Landing Page:
Using Bubble.io, the company designs a custom landing page embedded with a form to capture potential leads' contact information and product interests.
Setting Up Linkedin Ads:
On Linkedin Ads, they create a targeted advertisement for their software, linking it to their newly created landing page to encourage users to fill out the form with their information.
Setting Up the Integration:
The company installs LinkedIn Ads plugin in Bubble.io and configures it using LinkedIn Ads API key. Workflows are then set up on Bubble.io to trigger whenever a form is submitted on the landing page.
Data Collection Workflow:
When a lead fills out the form, the workflow is activated. The gathered data (e.g., name, email, product interests), is directly sent to Bubble.io using the configured LinkedIn Ads plugin action. A new data entry is created in Bubble.io.
Process Follow-up in Bubble.io:
The marketing team now can use Bubble.io to set up and automate email sequences, workflows based on the captured data.
Performance Monitoring and Analysis:
The integration of LinkedIn Ads and Bubble.io allows real-time tracking of the audience's interactions. The data insights can be used to fine-tune the marketing campaign, targeting the right audience, reducing ad spend, and improving conversion rates.
Benefits of Integration:
By integrating LinkedIn Ads with Bubble.io, the software company successfully enhances its marketing campaign, ensuring a higher chance of success with their LinkedIn Ads campaign.
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