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Master the integration of Bubble.io with Klaviyo using our step-by-step guide. Learn how to set up API Keys, use Bubble's API Connector, and connect the platforms.
Klaviyo is a powerful email marketing platform created to assist online businesses in delivering highly targeted customer communications. Its advanced features and integrations allow users to create personalized email campaigns and automate customer communications. Klaviyo uses data-driven analytics to monitor and optimize these campaigns, providing detailed reports on performance. It is primarily designed for e-commerce businesses, helping them enhance their customer engagement and increase sales conversions.
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Guide: Integrating Bubble.io with Klaviyo
Integrating these two platforms can be slightly complex because Klaviyo doesn't have a direct plugin with Bubble.io. However, it can be done using Bubble.io's API Connector to integrate with Klaviyo's API. This guide presumes you already have accounts on both Bubble.io and Klaviyo.
Before you can create this integration, you will need to obtain API Key from Klaviyo. This allows Bubble.io to connect to your Klaviyo account. Here's how to get it:
Login to your Klaviyo account.
Click on the account name at the upper right corner of the screen, select "Account" from the drop-down menu to open your account settings.
Choose "Settings" on the left menu and select "API Keys".
Click on the "Create API Key" button.
After clicking this, a new API key will be generated.
Copy the generated API key and save it in a secure place.
Now that you have your Klaviyo API key, it's time to go to Bubble.io and create the integration there.
Login to your Bubble.io account.
Select your application and open the Design tab.
On the left side of the screen, click on "Plugins."
On the Plugins page, click on the "+ Add plugins" to add a new plugin.
Search for "API Connector" in the search bar and install it.
Once installed, go back to your application, the API Connector will appear under the Plugins tab.
Now that we have both Klaviyo API and Bubble.io's API connector ready, it's time to connect them.
In the "Add another API provider" interface, provide a name for this API (like "Klaviyo").
For authentication, select "None or Self-handled".
Set up the API calls you need following Klaviyo guide and documentation.
In the "Get API call" set up:
Use "Shared Headers" option to paste your API Key like "api_key" : "YOUR API KEY"
Then set the "Get" request URL, e.g., https://a.klaviyo.com/api/v2/list/YOUR_LIST_ID/members?api_key=YOUR_API_KEY, replace YOUR_LIST_ID with the list id of your Klaviyo list and YOUR_API_KEY with your own API key.
Set data type received to "JSON"
Give the call a name, e.g., "GetMembers"
Test this call with the "Initialise Call" button.
You should see a successful return of data from Klaviyo.
After this, Bubble.io can interact with Klaviyo using the API endpoints that you've set up. Repeat the above for as many calls you need (e.g., adding members to lists, sending campaign emails, etc.) following Klaviyo's API documentation.
Note: This is a basic integration, and you may need to adjust based on your specific needs.
Scenario: An ecommerce store is using Bubble.io to build and manage their online storefront. They want to establish a dynamic and effective email marketing strategy in order to increase customer engagement and boost sales. Specifically, they desire to send personalized product recommendations and promotional offers based on each customer's browsing history and past purchases. Hence, they decide to leverage Klaviyo's robust email marketing tools, but they need an efficient way to sync customer data from their Bubble.io storefront to Klaviyo.
Solution: Integrating Bubble.io with Klaviyo
Building an Online Storefront with Bubble.io: The ecommerce store uses Bubble.io to design and manage their online storefront, effectively showcasing their product offerings. They have implemented user accounts, tracking users' browsing behavior and storing their purchase history.
Setting Up the Integration: The store integrates Bubble.io with Klaviyo by installing the Klaviyo plugin within Bubble.io. They connect it using their Klaviyo API key and configure the necessary workflows to sync data.
Customer Data Sync Workflow: When a customer visits the store and browses products, the customer's browsing history is recorded in Bubble.io. Additionally, every purchase the customer makes is tracked and stored. All this data is automatically sent to Klaviyo using the configured Klaviyo plugin action.
Email Marketing with Klaviyo: With the customer data from Bubble.io, the ecommerce store sets up personalized email marketing campaigns in Klaviyo. Product recommendations are generated based on the customer's browsing history and past purchases, and promotional offers are tailored to the customer's preferences.
Monitoring and Analytics: Klaviyo's powerful analytics tools allow for seamless tracking of email campaign parameters like open rates, click-through rates, and conversion rates. Using these insights, the store can optimize their email campaigns for maximum effectiveness.
Benefits:
In summary, by integrating Bubble.io with Klaviyo, the ecommerce store can effectively leverage customer data for personalized email marketing, resulting in increased customer engagement and improved sales performance.
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