/bubble-integrations

Bubble.io and HubSpot integration: Step-by-Step Guide 2024

Enhance your Bubble.io app functionality by integrating it with HubSpot. Our step-by-step guide makes this task easy, ensuring effective data sync, user behavior automation and more.

What is HubSpot?

HubSpot is a US-based software company that provides various tools for inbound marketing, sales, and customer service. It offers a suite of products that helps businesses attract visitors, convert leads, and close customers. These tools include email marketing, SEO, customer relationship management (CRM), social media, analytics, blogging, website content management, and more. HubSpot's primary purpose is to provide businesses with all the resources they need to grow and succeed.

Matt Graham, CEO of Rapid Developers

Book a call with an Expert

Starting a new venture? Need to upgrade your web or mobile app? RapidDev builds Bubble apps with your growth in mind.

Book a free No-Code consultation

How to integrate Bubble.io with HubSpot?

Integrating Bubble.io with HubSpot

In order to integrate Bubble.io with HubSpot, you'll first need an account with both platforms. If you don't already have these, take the time to signup at Bubble.io and HubSpot before proceeding.

Step 1: Getting your HubSpot API Key

To integrate Bubble.io with HubSpot, you will need to get an API key from your HubSpot account. Here's how you can do it:

1.1. Login to your HubSpot account.

1.2. Click on the settings icon in the main navigation bar.

1.3. In the left sidebar menu, navigate to Integrations > API key.

1.4. If a key has never been generated for your account, click on Create key.

1.5. If you already have an existing API key, you'll see it in this section.

1.6. Copy your API key and keep it safe. You'll need it for the next steps.

Step 2: Integrating HubSpot in Bubble.io

Now that you have your HubSpot API Key, you can start the integration process in Bubble.io by following these steps:

2.1. Log in to your Bubble.io account.

2.2. Go to the Data tab in your Bubble.io editor.

2.3. Click on APIs in the left side menu. We're going to integrate HubSpot as an API.

2.4. Click Add another API.

2.5. In the API section, click Authentication.

2.6. In the Authentication Type dropdown, select Self-handled.

2.7. For Authentication method, choose HTTP headers.

2.8. In the new fields that appear, use the following parameters:

  • Key Field: hapikey
  • Value Field: [Your HubSpot API Key]

2.9. Press Initialize Call to initialize the API.

Step 3: Setting up API calls in Bubble.io

Once you have your API key and the HubSpot API integrated into your Bubble.io app, the next step is to set up the API calls.

3.1. Go to the Data > APIs tab and click on the GET icon.

3.2. Now we need to set up a new API call. You need to do this for each API endpoint you're going to use in your application.

3.3. For most basic integrations, you need to set up two API calls: GET contacts and POST contacts.

For GET Contacts, use the following parameters:

  1. Click Add Parameter, use the following parameters:
  • Key: hapikey
  • Value: [Your Hubspot API Key]
  1. Click Define Another Request.

For POST Contacts, use the following parameters:

  1. Click Add Parameter, use the following parameters:
  • Key: hapikey
  • Value: [Your Hubspot API Key]
  1. In the Body Type dropdown, choose JSON.

  2. In the body field, enter the JSON format for the data you're posting to HubSpot:

{
 "properties": {
   "firstname": "first_name",
   "lastname": "last_name",
   "email": "[email protected]"
 }
}

Click Define Another Request.

After setting up your API calls, you should now be able to use the HubSpot API in your Bubble.io app. You can make GET and POST requests to the HubSpot API in workflows and display the data in your Bubble.io app. You can also use the API calls to update and delete contacts in HubSpot.

This integration allows you to sync data between your Bubble.io app and HubSpot, automate actions based on user behavior, and much more. The possibilities are endless, so start exploring!

Bubble.io and HubSpot integration usecase

Scenario: A SaaS startup company is launching a new product and wants to collect and nurture potential leads for it. They decide to mainly use Bubble.io for creating a smooth, interactive product demo on their website. They also wish to use HubSpot to manage user interactions and streamline their follow-up process.

Solution: Connecting Bubble.io and HubSpot through integration

Creating the Interactive Demo: The company's development team employs Bubble.io to build a product demo that showcases the new product's features and benefits. This demo includes a form where visitors can request more information or sign up for a product trial.

Integration Setup: The team incorporates the HubSpot plugin within Bubble.io and links it through their HubSpot API key. The team designs workflows within Bubble.io to activate upon form submission on the product demo page.

Data Transmission Workflow: Once a visitor submits the form on the product demo, the workflow is activated. The data shared (like name, email, and specific product interests) is instantaneously relayed to HubSpot via the specified HubSpot plugin action. A new contact is created inside HubSpot with the shared details. The new contact is designated a tag or allocated to a specific list or product demo campaign for easy tracking.

Follow-up Strategy with HubSpot: Using HubSpot, the marketing team creates automated email campaigns, workflows, and tasks based on the acquired leads. They can segment the leads relying on their specific interests and engagement to deliver a tailored follow-up strategy and improve conversion rates.

Monitoring and Analytics: With this integration, tracking of the lead sources and their interactions in HubSpot becomes seamless. The startup can monitor the effectiveness of their interactive product demo and marketing efforts, thereby helping in making data-driven decisions and improving strategies.

Benefits:

  1. Efficiency: The automated lead capturing process saves time and minimizes the chances of human-made errors.
  2. Centralized Data: All leads are collected and managed in HubSpot, serving as a single source of truth for the marketing team.
  3. Personalized Follow-up: The integration makes it possible to execute targeted follow-up campaigns based on leads' specific interests and behaviors.
  4. Data Insights: The startup can review their product demo and marketing campaign's performance in HubSpot, garnering insights about lead generation and conversion rates.

In conclusion, by integrating Bubble.io with HubSpot, this SaaS startup can effectively manage their potential leads from the product demo, ensuring a timely and personalized follow-up, ultimately achieving better results.

Explore More Valuable No-Code Resources

No-Code Tools Reviews

Delve into comprehensive reviews of top no-code tools to find the perfect platform for your development needs. Explore expert insights, user feedback, and detailed comparisons to make informed decisions and accelerate your no-code project development.

Explore

WeWeb Tutorials

Discover our comprehensive WeWeb tutorial directory tailored for all skill levels. Unlock the potential of no-code development with our detailed guides, walkthroughs, and practical tips designed to elevate your WeWeb projects.

Explore

No-Code Tools Comparison

Discover the best no-code tools for your projects with our detailed comparisons and side-by-side reviews. Evaluate features, usability, and performance across leading platforms to choose the tool that fits your development needs and enhances your productivity.

Explore
Want to Enhance Your Business with Bubble?

Then all you have to do is schedule your free consultation. During our first discussion, we’ll sketch out a high-level plan, provide you with a timeline, and give you an estimate.

Book a free consultation

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Cookie preferences