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Explore our step-by-step guide for seamless integration of Bubble.io with Eloqua, making it easy for you to manage and analyze data.
Eloqua is a software as a service (SaaS) platform developed by Oracle that helps marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. These campaigns can be for the web, email, mobile, or social media. It allows marketers to target specific segments with automated rules, and helps create a unified view of the customer with behavior tracking. Additionally, Eloqua can integrate with CRM systems like Salesforce and Microsoft Dynamics to keep sales and marketers on the same page.
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Bubble.io is one of the easiest and fastest ways to build web applications. Its straightforward drag-and-drop editor enables users to create advanced designs. One of the key features of Bubble.io is its ability to integrate with other platforms, such as Eloqua. Eloqua is a software as a service (SaaS) platform for automating marketing tasks developed by the Oracle Corporation.
This guide will walk you through the steps needed to integrate Bubble.io with Eloqua.
To get started with the integration, the first step is to sign in to your Bubble.io account. Go to Bubble.io's Website. If you do not have an account yet, Bubble provides a free account creation feature. Just click on the 'Get started for free' button and follow the instructions provided.
After you are logged in, the next step is to create a new application where you will integrate Eloqua. Click 'New Application' on the dashboard, and then assign a unique name to your application. You can choose whether to start with a template or create from scratch.
Now, you have to create the workflow where you will integrate Eloqua. Click on 'Create a New Workflow,' and name it accordingly. The workflow will perform the tasks you specify.
Open a new tab and sign in to your Eloqua account. If you don't have an Eloqua account, then you can create one by visiting Oracle's Eloqua Site.
Before connecting Eloqua with Bubble.io, you will need to create an Eloqua API key. To do so, navigate to 'Settings', then choose 'APIs & Integration'. Click 'Add Integration' and follow the process to generate your API keys - both a Client ID and Client Secret.
Once you have generated your Eloqua API keys, go back to Bubble.io, navigate to your workflows, and add a new action. Select 'Eloqua' in the 'Choose an Action' dropdown.
In the 'API Keys' section, enter the Eloqua Client ID and Client Secret information obtained from Step 5.
Upon entering the Eloqua API keys, authorize the connection by clicking the 'Authorize' button. This process approves Bubble.io to have access to Eloqua and can action on your behalf.
After the authorization is completed successfully, you can adjust your setting based on the requirements, such as triggers, activities, or other marketing automation tasks you want the integration to handle.
Finally, when everything is set up, finalize the integration by clicking the 'Finish Integration Setup' button. You will now be able to automate marketing tasks between Bubble.io and Eloqua.
Through these steps, you should have been able to integrate Eloqua into your Bubble.io application. You can now start testing your new feature. For further guidance on the specifics of configuring tasks, you will need to refer to both Bubble’s and Oracle’s comprehensive documentation and support resources.
Scenario: A B2B software company wants to optimize its target marketing strategy by personalizing its buyer's journey. They use Bubble.io to create an intuitive and interactive website where potential business clients can request a software demo. They wish to automatically record these demo requests in Eloqua to improve their lead management and nurturing strategies further.
Solution: Integrating Bubble.io with Eloqua
Website Creation: The software company uses Bubble.io to design a creative and user-friendly website that showcases their products and includes a demo request form for potential business clients to fill out their contact information and specific requirements.
Setting Up the Integration: The company installs the Eloqua plugin in Bubble.io and sets it up with their Eloqua API key. They establish workflows in Bubble.io which initiates when a demo request form is submitted on the website.
Data Sync Workflow: As soon as a business client submits the demo request form, the workflow functions. The filled-out information (eg., company's name, contact person, email, the required software) is automatically forwarded to Eloqua using the set-up Eloqua plugin action. Eloqua configures a new contact using the submitted information and assigns it to a specific campaign for effective tracking.
Lead Nurturing in Eloqua: The marketing team of the software company uses Eloqua to design automated email sequences, workflows, and tasks targeting the obtained leads. They can diversify the leads based on their software requirements and their engagement, customizing the follow-up communications to boost conversion rates.
Monitoring and Analytics: The integration enables effortless tracing of lead sources and interactions within Eloqua. The software company has the advantage to monitor the efficiency of their website and marketing campaign, taking data-driven decisions to optimize their approaches.
Benefits:
By integrating Bubble.io with Eloqua, the B2B software company can capacitively manage leads obtained from demo requests, ensuring proper and customized follow-up actions, hence producing better outcomes.
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