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Bubble.io and ConvertKit integration: Step-by-Step Guide 2024

Learn step-by-step how to integrate Bubble.io and ConvertKit successfully. This guide provides detailed information on setting up the API and sending data from Bubble.io to ConvertKit.

What is ConvertKit?

ConvertKit is a leading email marketing tool designed primarily for creators - bloggers, podcasters, and other businesses who build audiences. It provides advanced segmentation and automation capabilities, allowing creators to send targeted emails based on subscriber behavior. ConvertKit also comes with a landing page builder and sign-up form creator, even allowing you to sell digital products and subscriptions.

Matt Graham, CEO of Rapid Developers

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How to integrate Bubble.io with ConvertKit?

Integrating Bubble.io with ConvertKit

The integration of Bubble.io and ConvertKit involves two major processes. First, you have to set up the ConvertKit API inside Bubble.io and then add actions on your Bubble.io app to send data to ConvertKit.

Setting Up ConvertKit API Inside Bubble.io

Step 1: Navigate to the Bubble.io Dashboard

Click on the Dashboard and select the app in which you want ConvertKit to be integrated.

Step 2: Install API Connector Plugin

In your app editor, navigate to the "Plugins" tab, click on "Add plugins," search for "API Connector," and install it.

Step 3: Add a New API

Go to the "API Connector" and click on "Add another API."

Step 4: Configure the API

Configuration involves the following:

  • API Name: Input ‘ConvertKit’ as the name of the API.

  • Authentication: Choose "None or self-handled."

  • Shared Headers: Input the following:

  • Key: Content-Type
  • Value: application/json

Additionally,

  • Key: Authorization
  • Value: Bearer YOUR CONVERTKIT SECRET API KEY

To get your ConvertKit Secret API Key, navigate to the API page on ConvertKit, and copy the key labeled as "Secret API Key."

Step 5: Add API Call

Click on "Add another call," and do the following configuration:

  • Call Name: Input ‘New Subscriber’ as the name of the call.

  • Call Type: Choose "POST."

  • Data Type: Choose "JSON."

  • Use as Action: Check this box. This setting allows the API call to be manually triggered by an action in Bubble.io.

  • Endpoint URL: Input https://api.convertkit.com/v3/forms/YOUR_FORM_ID/subscribe. Replace YOUR_FORM_ID with your form ID, which is located on your ConvertKit form page.

  • Body Parameter: Configure as follows:

  • Key: email
  • Value: Add text…

Note that inside the Add text box, you should enter the dynamic data you want to send to ConvertKit to be used according to the ConvertKit documentation.

Click on "Initialize call," and if everything is done properly, the API call will be set up successfully.

Adding Actions on Bubble.io App to Send Data to ConvertKit

Step 1: Navigate to the Workflow Tab

Inside your app editor, navigate to the "Workflow" tab and select the workflow in which you want the data submitted to be sent to ConvertKit.

Step 2: Add a Workflow Action

Click on "+" to add an action to the workflow.

Step 3: Select the ConvertKit API Call

Navigate to the "Plugins" section and select the ConvertKit API call (‘New Subscriber’) that you added earlier in API Connector.

Step 4: Configure the API Call

In the ‘Email’ field, click on "Insert dynamic data…" and select the input or data that contains the user’s email you want to send to ConvertKit.

Step 5: Test the Integration

To test the integration, perform the action that triggers the workflow to check if ConvertKit is receiving the data. If everything is set up correctly, you should see the new subscriber data in your ConvertKit dashboard.

This guide provides a basic integration of Bubble.io and ConvertKit, where a new subscriber's data is sent to a ConvertKit form. Depending on your use-case, you may need to add more API calls and actions.

Bubble.io and ConvertKit integration usecase

Scenario: An online education platform is launching a new course. They are using Bubble.io to design a web-page for promoting the course where potential students can register to learn more about it or sign up for the course. The platform wants to automatically add and segment these leads in ConvertKit for further email marketing and nurturing.

Solution: Integrating Bubble.io with ConvertKit

Web-page Creation: The education platform uses Bubble.io to design a web-page which includes a registration form asking for the email address, name and interested course from the students.

Setting Up the Integration: The platform installs the ConvertKit plugin in Bubble.io and configures it with their ConvertKit API key. They then create workflows in Bubble.io that are triggered when a student submits the form on the web-page.

Data Sync Workflow: When a student submits the form, the created workflow is activated. The submitted data (name, email, course interest) is automatically sent to ConvertKit through the configured ConvertKit plugin action. A new subscriber or lead is created in ConvertKit with the sent information. This lead is tagged or sorted into a specific form or sequence based on the course they've shown interest in.

Email Marketing in ConvertKit: The education platform uses ConvertKit to set up automated email sequences, courses, and tasks for the captured leads. They can segment the leads based on their chosen course and engagement, customising the emails to keep the interested students engaged and encourage them to sign up for the full course.

Monitoring and Analysis: The Bubble.io and ConvertKit integration allows for faultless tracking of lead sources and interactions within ConvertKit. The education platform can observe the effectiveness of their web-page and email sequences, making data-driven decisions to fine-tune their approach.

Benefits:

  • Efficiency: Automation of the lead capture process reduces manual tasks and minimizes chances of error.
  • Centralized Data: All leads are stored and managed in ConvertKit, making it easier for the platform to control their email marketing.
  • Personalized Follow-up: The integration allows for tailored email sequences based on the interests and engagement of the leads.
  • Data Insights: The platform can examine the outcome of their email sequences in ConvertKit, obtaining insights about lead capture, engagement, and conversion rates.

By merging Bubble.io with ConvertKit, the online education platform can efficiently manage leads for their new course, ensuring personal follow-up, and eventually resulting in better outcomes.

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