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Bubble.io and Campaign Monitor integration: Step-by-Step Guide 2024

Learn how to integrate Bubble.io with Campaign Monitor in easy steps. From obtaining your API key to creating workflows, we guide you through each stage.

What is Campaign Monitor?

Campaign Monitor is a powerful email marketing tool that helps businesses create, send, and optimize email campaigns. It offers a range of features including a drag-and-drop email builder, extensive template library, segmentation and personalization options, real-time analytics, and automation capabilities for targeted customer journeys. Campaign Monitor also provides options for integration with other platforms and services like WordPress, Salesforce, and Shopify. It supports businesses in effectively connecting with their audience, driving user engagement, and improving conversion rates.

Matt Graham, CEO of Rapid Developers

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How to integrate Bubble.io with Campaign Monitor?

To integrate Bubble.io with Campaign Monitor, follow the steps outlined below. Be sure to replace placeholders (for example "YOUR_API_KEY") with your actual data:

Step 1: Get Your API Key from Campaign Monitor
First, you need to obtain your API key from Campaign Monitor.

1.1 Navigate to the Campaign Monitor website and log in to your account.

1.2 Click on your account name in the top right corner, and select "Manage Account" from the dropdown menu.

1.3 In the sidebar on the left, click "API keys".

1.4 Find the API key for the client you wish to integrate, and click "Show API key". If no API key exists, click "Generate new API key".

1.5 Copy the API key provided - you will need this for integration in Bubble.io in the next step.

Step 2: Integrate Campaign Monitor with Bubble.io

2.1 Log into your Bubble.io account and navigate to your application.

2.2 Go to the Plugins tab on the left-hand side and click "Add Plugins".

2.3 Search for "Campaign Monitor" using the search bar.

2.4 Click "Install" on the Campaign Monitor Plugin.

2.5 After installing the plugin, you will see a page to set it up. In the "Shared Header" section, fill in the API key. Paste the API key you copied from Campaign Monitor here, then click "Initialize the call".

Step 3: Create workflows using Campaign Monitor

3.1 Navigate to your desired page in the Bubble.io application.

3.2 Choose an event that you want to trigger the Campaign Monitor workflow (such as a button click), and build a new workflow for this event.

3.3 In the workflow editor, choose the action "Plugins" > "Campaign Monitor - Create Subscriber".

3.4 Fill in the required fields (such as 'email', 'Name', etc.) with dynamic values using the "Insert Dynamic Data" button. Fill in the 'ListID' field with the List ID value from Campaign Monitor for which you want to add the subscriber.

3.5 Click "OK" to complete the workflow process.

Congratulations! You have now successfully integrated Bubble.io with Campaign Monitor. Subsequent to this setup, when the event you chose earlier is triggered in your Bubble.io app, the built workflow will use the Campaign Monitor Create Subscriber action to add a new subscriber to your Campaign Monitor list.

Bubble.io and Campaign Monitor integration usecase

Scenario: An online retail business wants to enhance its customer relationship management to increase customer engagement and sales. They use Bubble.io to create a customized shopping platform, where customers can sign up, browse through the items, and make purchases. They want to leverage these customer interactions data to run targeted email marketing campaigns through Campaign Monitor.

Solution: Integrating Bubble.io with Campaign Monitor

Shopping Platform Creation: The business uses Bubble.io to construct a personalized shopping platform that includes a sign-up form for customers to create their personal accounts.

Setting Up the Integration: The business installs the Campaign Monitor plug-in in Bubble.io and links it with their Campaign Monitor API key. They initiate workflows in Bubble.io that activate when a form is filled up on the site or a purchase is made.

Data Transfer Workflow: When a user fills up the form or makes a purchase, the workflow is initiated. The recorded data (e.g., name, email, purchased items) is automatically transmitted to Campaign Monitor using the configured Campaign Monitor plug-in action. A new contact is created in Campaign Monitor and tagged into specific list depending on the provided information or the customer's behavior.

Email Marketing in Campaign Monitor: The marketing team uses Campaign Monitor to set up automated email sequences, tailoring the content based on the customer's actions and preferences, such as personalized product recommendations, offers and discounts.

Monitoring and Analytics: The integration allows for a seamless tracking of customer activity within Bubble.io. The business can monitor the effectiveness of their personalized email marketing campaign, making more informed decisions to optimize their digital marketing strategies.

Benefits:

  • Efficiency: Automating the process adds to data attribute accuracy while reducing administrative work.
  • Targeted Marketing: The integration allows for personalization of emails based on customer behaviors and preferences, enhancing customer experience and conversion rate.
  • Data Insights: The integration's tracking capability helps the business analyse the effectiveness of their platform and email marketing, providing insights into customer engagement and purchase behavior.

By integrating Bubble.io with Campaign Monitor, the online retail business can provide a personalized shopping experience while also deploying data-driven targeted email marketing, maximizing customer engagement and ultimately driving higher sales.

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