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Discover our step-by-step guide on integrating Bubble.io with Bing Ads. Streamline your ad operations for improved marketing success.
Bing Ads, currently known as Microsoft Advertising, is a service that provides pay-per-click (PPC) advertising on both the Bing and Yahoo search engines. It's similar to Google Ads, allowing businesses to set a budget for advertising and only pay when people click the ads. The service encompasses Bing Ads Editor, which is a desktop tool that allows managing campaigns offline, and Bing Ads Intelligence which is a keyword research tool. It offers businesses an effective means of generating visibility and attracting potential customers.
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Step 1: Get a Bing Ads Account
The first crucial step in integrating Bubble.io with Bing Ads is setting up a Bing Ads account. If you don't own one yet, visit https://ads.microsoft.com/ and follow the instructions on the screen. You need to provide some of your details to set up the account, which include your email address, country, billing address, and payment info, among others.
Step 2: Create Ad Campaign
After successfully creating your Bing Ads account, the next step is creating an ad campaign. Once you log in into your Bing Ads account, at the top of the page, click on the 'Campaigns' button. Then click on the 'Create campaign' button and choose the type of campaign you want to make. Follow the instructed steps to create your campaign, ensuring you put all the requisite data.
Step 3: Get Bing Ads UET Tag
This step involves getting a Bing Ads Universal Event Tracking (UET) tag. UET is a tool that records what customers do on your website. Then, Bing Ads uses this information to help you create remarketing lists.
After successfully creating your campaign, go to 'Conversion Tracking.' Then, 'UET Tags'. Here, click on 'Create UET tag'. Give your tag a name and a description then proceed to 'Save.' After saving, you can 'View Tag' and copy it to your clipboard since you will need to paste it into Bubble.io.
Step 4: Sign Up on Bubble.io
If you have not yet created an account on Bubble.io, you need to create one to proceed with the integration with Bing Ads. Visit https://bubble.io/ and sign up with your details.
Step 5: Create a New Project on Bubble.io
After successfully setting up the account on Bubble.io, the next step is creating a new project. On your dashboard, there's a 'New Project' button you need to click. Choose the name of your project and the template of your project and select 'Create a new app.'
Step 6: Open Bubble.io Editor
After creating a new project, open the editor by clicking on the 'Edit' button near your new project. The Bubble.io editor will open up in a new tab or window in your browser.
Step 7: Add HTML Element to Your Bubble.io Project
Now, to integrate the Bing Ads UET tag you obtained in Step 3 into your Bubble.io project, you must add a new HTML element. To do this, on the left-hand sidebar, click on 'Design'. Then in your current page, Right Click> Replace by Another Element.
Find the 'HTML' element and drag it onto your page. An editable field will pop up on your current page.
Step 8: Paste Bing Ads UET Tag
Now, in the editable field that popped on your page, paste the Bing Ads UET tag you copied from Bing Ads. This integration will allow Bing Ads to track user activity on your Bubble.io app/website.
Step 9: Deploy Your Bubble.io App
For the changes to take effect, you must deploy your app. Click on 'Deploy' at the top right corner of your Bubble.io page. Follow any onscreen instructions to complete the deployment process.
After these steps, your Bubble.io and Bing Ads should be successfully integrated. Bing Ads can now track and record activities in your Bubble.io app, thereby enabling you to create remarketing lists, understand your audience better, and optimize your ad campaigns.
Please remember that these tags are sensitive and must be used properly to avoid disrupting the functionality of your website. If you're unsure about any of these steps, consider reaching out to Bing Ads support or Bubble.io support for further assistance.
Scenario: An e-commerce business is looking to increase their online visibility and boost sales by running a pay-per-click (PPC) advertising campaign. They use Bing Ads for their PPC strategy and have created a custom product page on Bubble.io for their new line of products. They want to implement a system that records clicks and conversion from the ads run on Bing Ads.
Solution: Integrating Bubble.io with Bing Ads
Product Page Creation: The e-commerce store uses Bubble.io to design a unique product page dedicated to their new line of products.
Setting up the integration: The business installs the Bing Ads plugin in Bubble.io and configures it with their Bing Ads API key. They create workflows within Bubble.io that trigger when a potential customer clicks on their Bing ad and lands on their product page.
Data Capture Workflow: When a potential customer clicks on the Bing ad and is redirected to the product page, the workflow is activated. The click data and any resulting conversion data (for example, if the potential customer actually buys the product) are automatically sent to Bing Ads through the configured Bing Ads plugin action.
Sales Conversion Tracking in Bing Ads: The Bing Ads platform enables the tracking of a potential client's journey from clicking on the ad to completing a purchase. This data can be utilized to enhance ad targeting and improve conversion rates.
Monitoring and Analysis: The integration provides seamless monitoring of click sources, conversion rates, and customer interactions within the Bing Ads platform. This empowers the e-commerce business to track the effectiveness of their product page and advertising campaign, allowing for data-driven decisions to boost their overall strategy.
Benefits:
Efficiency: This automated data capture system eliminates the need for manual recording and mitigates the risk of human error.
Centralized Data: All click-through and conversion data is consolidated and managed in Bing Ads, providing a comprehensive overlook of the campaign's performance.
Increased Accuracy: The integration ensures that all click and conversion data from the ads is accurately tracked.
Better Decision Making: Insights drawn from analyzing the data can lead to more effective ad targeting, improved product page design and enhanced sales conversion rates.
By integrating Bubble.io with Bing Ads, the e-commerce store can effectively track their PPC advertising campaigns, make improvements based on client behavior and interactions, and ultimately increase their sales.
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