To integrate Quora Ads with Lovable, create Supabase Edge Functions that authenticate using a Quora Ads API token, then proxy calls to the Quora Ads API for campaign data, ad sets, and conversion reporting. Store your API token in Cloud Secrets to build question-intent advertising dashboards and campaign performance tools in Lovable.
Build Quora Ads Campaign Performance Dashboards in Lovable
Advertisers running campaigns on Quora reach a uniquely valuable audience — people actively reading answers to specific questions, demonstrating high purchase intent and research-mode engagement. Quora's advertising platform provides campaign analytics through its API, but pulling this data into a unified marketing dashboard alongside Google Ads and Facebook Ads requires building a custom integration. Lovable makes this straightforward with Edge Functions that securely proxy Quora Ads API calls.
Quora Ads' API follows standard REST patterns with OAuth-style token authentication. The data model consists of accounts (your top-level advertiser account), campaigns (budget-level containers), ad sets (audience targeting and bid settings), and ads (the individual creatives). Analytics are queried separately using a reporting endpoint that accepts date ranges, breakdown dimensions, and metric selections. This is similar to Facebook's Graph API structure and will feel familiar if you have built other advertising platform integrations.
The main use case for this integration is adding Quora Ads data to a cross-channel marketing dashboard — showing Quora performance metrics alongside Google, Facebook, and LinkedIn data so you can compare cost per click, conversion rates, and return on ad spend across all channels in one view. This guide covers API token generation, secure storage, Edge Function setup, and building a campaign reporting dashboard with the metrics your team tracks most closely.
Integration method
Quora Ads integration in Lovable uses Supabase Edge Functions that authenticate via a Quora Ads API token passed as a Bearer authorization header. Edge Functions proxy all requests to the Quora Ads API, keeping the token encrypted in Cloud Secrets and accessible only server-side via Deno.env.get(). React components in your Lovable app display campaign metrics, ad set performance, and conversion data fetched through the proxy without any credential exposure.
Prerequisites
- A Quora Ads account with at least one active or paused campaign
- A Quora Ads API token — generated by contacting Quora Ads support or through the Quora Ads API access request process at quora.com/business/ads/api
- Your Quora Ads account ID (visible in the Quora Ads Manager URL after /accounts/)
- A Lovable project with Lovable Cloud enabled
- Some historical campaign data in Quora Ads to display and test the integration against
Step-by-step guide
Request API access and obtain your Quora Ads API token
Request API access and obtain your Quora Ads API token
Quora Ads API access is available to advertisers but may require an application or approval process. Start by logging in to Quora Ads Manager at quora.com/business/ads and navigating to the settings or account management section. Look for a 'Developer' or 'API Access' option — if you do not see it, you may need to contact Quora Ads support to request API access for your account. Quora Ads API access is typically available to accounts with a certain minimum spend history or those on managed accounts. When submitting your API access request, describe your use case clearly — building a custom analytics dashboard for internal reporting is a common and accepted use case. Once API access is granted, you will receive an API token. This token is a long alphanumeric string that authenticates all API calls as your ad account. Note your account ID from the Quora Ads Manager URL, which appears as a numeric string after /accounts/ in the browser address bar — you will need this to scope all API calls to your specific account. The base URL for the Quora Ads API is https://www.quora.com/ads/api/2 and the authentication method is Bearer token in the Authorization header. Keep the token secure: anyone with it can read your campaign data and potentially make changes to your campaigns, so treat it with the same care as a password.
Pro tip: If you cannot find the API access option in your Quora Ads account, reach out to your Quora Ads account manager or email ads@quora.com. Managed accounts typically get faster API access than self-serve accounts.
Expected result: You have a Quora Ads API token and your account ID ready to store in Cloud Secrets.
Store Quora Ads credentials in Cloud Secrets
Store Quora Ads credentials in Cloud Secrets
In your Lovable project, open the Cloud tab by clicking '+' next to the Preview panel, then navigate to the Secrets section. Click 'Add Secret' and add two secrets for the Quora Ads integration. First, add QUORA_ADS_TOKEN with your API token value. Second, add QUORA_ADS_ACCOUNT_ID with your numeric Quora Ads account ID — this is used in the API path for all account-scoped requests. Keeping both values in Cloud Secrets rather than hardcoded in your Edge Function makes it easier to rotate the token if needed or to update your account ID without redeploying the function. Lovable's Cloud Secrets are encrypted at rest and protected by SOC 2 Type II certification — the token is never visible to your React frontend code, never included in your GitHub repository, and never logged in application logs. The platform's automated security layer blocks approximately 1,200 hardcoded API keys per day, but the strongest protection comes from following the correct pattern: all credentials belong in Cloud Secrets, accessed via Deno.env.get() in Edge Functions only. For agencies managing multiple client Quora Ads accounts, consider a multi-tenant pattern where each client's token and account ID are stored in your Supabase database per user rather than as static secrets.
Pro tip: Your Quora Ads account ID is the number in the URL when you are in Quora Ads Manager, like: quora.com/ads/accounts/12345. Copy just the numeric part.
Expected result: QUORA_ADS_TOKEN and QUORA_ADS_ACCOUNT_ID are stored in Cloud Secrets.
Create the Quora Ads API proxy Edge Function
Create the Quora Ads API proxy Edge Function
Ask Lovable to create a Supabase Edge Function called quora-ads-api that proxies requests to the Quora Ads API. The function should read both secrets from Deno.env.get(), accept a path parameter and optional query parameters in the request body, construct the full URL as https://www.quora.com/ads/api/2/{accountId}/{path}, add the Authorization: Bearer header with the token, execute the request, and return the response. The Quora Ads API uses a hierarchical URL structure where the account ID is part of the path — for example, fetching campaigns uses /accounts/{accountId}/campaigns. Build the Edge Function to accept just the portion of the path after the account ID so the account ID does not need to be specified by the frontend. This keeps the account ID hidden from the browser and ensures the frontend cannot accidentally request data for a different account. For analytics and reporting, the Quora Ads API has a separate reporting endpoint that accepts date ranges and metric breakdowns as request body parameters — the function should support POST requests to enable these reporting queries. Include error handling that surfaces Quora Ads error messages to help debug configuration issues during development.
Create a Supabase Edge Function called quora-ads-api that proxies requests to the Quora Ads API. Read QUORA_ADS_TOKEN and QUORA_ADS_ACCOUNT_ID from Deno.env.get(). Accept path, method (default GET), params, and body in the request JSON. Build the URL as https://www.quora.com/ads/api/2/accounts/{accountId}/{path}. Add Authorization: Bearer header with the token. Return the API response. Support GET and POST for reporting endpoints. Handle errors descriptively.
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1import { serve } from "https://deno.land/std@0.168.0/http/server.ts";23const corsHeaders = {4 "Access-Control-Allow-Origin": "*",5 "Access-Control-Allow-Headers": "authorization, x-client-info, apikey, content-type",6};78serve(async (req) => {9 if (req.method === "OPTIONS") return new Response("ok", { headers: corsHeaders });1011 try {12 const token = Deno.env.get("QUORA_ADS_TOKEN");13 const accountId = Deno.env.get("QUORA_ADS_ACCOUNT_ID");14 if (!token || !accountId) throw new Error("Quora Ads credentials not configured");1516 const { path, method = "GET", body: reqBody, params } = await req.json();17 if (!path) throw new Error("path is required");1819 const url = new URL(20 `https://www.quora.com/ads/api/2/accounts/${accountId}/${path}`21 );2223 if (params) {24 Object.entries(params as Record<string, string>).forEach(([k, v]) => {25 url.searchParams.set(k, v);26 });27 }2829 const fetchOptions: RequestInit = {30 method,31 headers: {32 "Authorization": `Bearer ${token}`,33 "Content-Type": "application/json",34 },35 };3637 if (reqBody && method !== "GET") {38 fetchOptions.body = JSON.stringify(reqBody);39 }4041 const response = await fetch(url.toString(), fetchOptions);42 const data = await response.json();4344 if (!response.ok) {45 throw new Error(data.error?.message || JSON.stringify(data));46 }4748 return new Response(JSON.stringify(data), {49 headers: { ...corsHeaders, "Content-Type": "application/json" },50 });51 } catch (error) {52 return new Response(53 JSON.stringify({ error: error.message }),54 { status: 500, headers: { ...corsHeaders, "Content-Type": "application/json" } }55 );56 }57});Pro tip: Test your Edge Function immediately after deploying by calling it with path set to 'campaigns' and confirming you receive your campaign list. This verifies both the token and account ID are configured correctly.
Expected result: The quora-ads-api Edge Function is deployed and returns your campaign list when called with path 'campaigns'.
Build the campaign performance dashboard
Build the campaign performance dashboard
With the Edge Function working, ask Lovable to build the campaign performance dashboard. Start by fetching the list of campaigns from path 'campaigns' to get campaign names and IDs. For performance metrics, you will need to call the Quora Ads reporting endpoint — typically a POST to a path like 'reporting/campaigns' with a request body that specifies the date range, metric columns, and breakdown dimensions. Common metrics in the Quora Ads API include impressions, clicks, spend, conversions, ctr (click-through rate), cpc (cost per click), and cpa (cost per acquisition). The date range is specified using start_date and end_date in YYYY-MM-DD format in the request body. Structure your dashboard with summary metric cards at the top showing total impressions, total clicks, total spend, and total conversions for the selected period. Below the summary, display a sortable data table with one row per campaign. Add a date range selector component that lets users switch between predefined ranges (Last 7 days, Last 30 days, Last 90 days) and a custom range picker. When the user changes the date range, refetch the reporting data and update the dashboard. Include a simple bar chart showing daily spend over the selected period to help users identify high-spend days and correlate them with campaign changes.
Build a Quora Ads campaign dashboard that calls my quora-ads-api Edge Function. Fetch the campaigns list and then query reporting data for each campaign for the last 30 days, getting metrics: impressions, clicks, ctr, spend, conversions, and cpa. Show four summary cards at top with totals. Display a table with one row per campaign sorted by spend descending. Add a date range selector. Show a bar chart of daily spend. Display a loading state while fetching. Handle API errors with a user-friendly message.
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Pro tip: Quora Ads reporting data may have a 24-48 hour processing delay for conversion data. Display a note on your dashboard indicating that conversion numbers for the last 48 hours may not yet be final.
Expected result: A Quora Ads performance dashboard shows real campaign metrics with sortable tables, summary cards, and a spend trend chart.
Common use cases
Campaign performance dashboard with cross-channel comparison
Build a dashboard showing Quora Ads campaign metrics — impressions, clicks, CTR, spend, conversions, and cost per conversion — over a selected date range. Position this alongside your other ad channel metrics to compare Quora's cost per conversion against Google Ads and Facebook Ads, giving media buyers a complete cross-channel view.
Create a Quora Ads campaign dashboard that fetches campaign performance from my Edge Function for the last 30 days. Show a table with each campaign's name, status, impressions, clicks, CTR, total spend, conversions, and cost per conversion. Add summary cards at the top with totals across all campaigns. Include a date range selector. Sort by spend descending by default. Highlight campaigns with CTR above 1% in green.
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Ad set and question targeting analysis
Analyze performance by ad set to understand which question topics and audience segments are driving the best results. Show impression share, engagement rate, and conversion rate by ad set to help advertisers identify which Quora topic categories are most cost-effective for their campaigns.
Build an ad set performance page that calls my Quora Ads Edge Function to fetch ad set metrics grouped by campaign. For each ad set show name, parent campaign, targeting type, impressions, clicks, conversions, spend, and CPA. Add a filter to select a specific campaign and a date range picker. Show a bar chart comparing CPAs across ad sets.
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Conversion tracking and ROI reporting
Display conversion event data from Quora Ads including view-through and click-through conversions, with revenue attribution if conversion values are tracked. Help teams report on the actual ROI of their Quora advertising investment beyond just clicks and impressions.
Create a conversion report that fetches conversion data from my Quora Ads Edge Function for the last 90 days. Show a summary of total conversions, total conversion value, ROAS, and average order value. Break down conversions by campaign and by conversion event type. Show a line chart of daily conversions with a secondary axis for spend to visualize the spend-to-conversion relationship.
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Troubleshooting
All API calls return 401 Unauthorized even though the token is stored in Cloud Secrets
Cause: The Quora Ads API token may have expired, been revoked, or the secret name in the Edge Function code does not exactly match the name stored in Cloud Secrets.
Solution: Verify the secret name is exactly QUORA_ADS_TOKEN with no extra spaces in the Cloud tab → Secrets panel. Contact Quora Ads support to confirm your token is still active. If your token has been revoked, request a new one and update the secret value. Check that the Authorization header uses the format 'Bearer {token}' with a space after Bearer.
Campaign list returns data but the reporting endpoint returns empty results or a 404 error
Cause: The reporting endpoint path or request body format may differ from the campaigns endpoint, or the date range specified has no data because the campaigns were not active during that period.
Solution: Check the Quora Ads API documentation for the exact reporting endpoint path and required request body structure. Verify your campaigns were active during the date range you are querying. Try a broader date range first to confirm the endpoint works, then narrow to the specific range you need. Confirm the reporting endpoint uses POST (not GET) and the date range is in the request body, not as URL parameters.
The dashboard shows inconsistent numbers compared to what is shown in Quora Ads Manager
Cause: Conversion data in Quora Ads has a 24-48 hour processing delay, and the API may return unfinalized data for recent days that differs from the final numbers shown in Ads Manager after processing completes.
Solution: Add a note on your dashboard indicating conversion data for the last 48 hours may be preliminary. For accurate comparisons, focus on date ranges ending at least 2 days ago. For impression and click data, which has shorter processing delays, discrepancies larger than a few percent may indicate a time zone mismatch between your API date parameters and the Ads Manager display timezone.
The Edge Function returns a 404 error with 'account not found' for the account ID
Cause: The QUORA_ADS_ACCOUNT_ID secret contains the wrong account ID, possibly including extra characters, hyphens, or spaces from when it was copied.
Solution: Log into Quora Ads Manager and copy the account ID directly from the URL bar — it should be a plain numeric string like 123456789. Delete and re-add the QUORA_ADS_ACCOUNT_ID secret with the clean numeric value. Verify the Edge Function code inserts the account ID into the URL path correctly without any additional formatting.
Best practices
- Store both the Quora Ads API token and account ID in Cloud Secrets — never hardcode the account ID in Edge Function code since it could expose which accounts you manage
- Add rate limit handling to your Edge Function that catches 429 responses and returns a descriptive message to the frontend, since Quora Ads enforces per-minute rate limits on API calls
- Cache reporting API responses in your Supabase database for at least 1 hour, as Quora Ads data updates at most hourly and repeated API calls for the same date range waste rate limit budget
- Always display a data freshness disclaimer on conversion metrics, noting that conversion data has a 24-48 hour processing delay before it is finalized
- Use descriptive metric labels in your dashboard that match what Quora Ads Manager shows — using the same terminology helps users cross-reference your custom dashboard with the native interface
- Implement error boundaries in your React dashboard components so a failed Quora Ads API call shows a graceful error state rather than crashing the entire page
- For agencies managing multiple advertiser accounts, store tokens and account IDs per client in your Supabase database rather than as static secrets, and enforce client-level access controls
Alternatives
Google Ads targets search intent across Google's massive network with mature campaign tools and reporting, while Quora Ads targets question-based intent on Quora's platform, reaching audiences in active research mode.
Facebook Ads offers highly granular demographic and interest targeting across Facebook and Instagram's social graph, while Quora Ads targets users based on the specific questions they are currently reading.
Microsoft Advertising targets search intent on Bing, Edge, and Yahoo with a demographic that skews older and higher-income, while Quora Ads reaches a question-intent audience that tends to be highly educated professionals.
Frequently asked questions
Does Quora Ads have a public API or do I need special access?
Quora Ads has an API for advertisers, but access is not automatically granted. You typically need to request API access through Quora Ads support or via your account manager. Accounts with a history of spend on the platform are more likely to be approved. Once approved, you receive an API token that provides access to your campaign data.
Can I create or modify Quora Ads campaigns via the API from my Lovable app?
Quora Ads API supports read operations for campaign analytics and may support write operations for campaign management depending on the access level granted. For dashboards focused on reporting, read-only access is sufficient. If you need to create or pause campaigns via the API, confirm the write permissions are included in your API token with Quora Ads support.
How does Quora Ads API authentication work compared to Google Ads?
Quora Ads uses a simpler Bearer token authentication compared to Google Ads' multi-step OAuth2 with developer token approval. You receive a single API token that is included in the Authorization header of every request. There is no token expiry or refresh cycle for standard API tokens — however, tokens can be revoked if there is suspicious activity.
What metrics does the Quora Ads reporting API return?
The Quora Ads reporting API returns standard advertising metrics including impressions, clicks, click-through rate (CTR), spend, conversions, cost per click (CPC), and cost per acquisition (CPA). Some metrics like view-through conversions and revenue attribution may be available depending on your conversion tracking setup in Quora Ads Manager.
Why is Quora Ads a good advertising channel to track alongside Google and Facebook?
Quora reaches users in active research mode — reading expert answers to specific questions demonstrates purchase intent. Quora's audience skews toward professionals and decision-makers with higher-than-average incomes and education levels. Tracking Quora alongside other channels helps advertisers understand the full-funnel attribution and identify whether Quora's intent-based targeting delivers better conversion rates despite lower volume than larger platforms.
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